Advertising Products
Audience Point™
Reach the right audience, at scale – without waste. Advertisers connect directly with likely customers based on known behavioral traits. Audience Point delivers a pre-qualified audience to marketers, giving them direct interaction with their most likely prospects. All Audience Point segments are qualified and validated by comScore giving comfort to marketers that the audience segments are composed of just the right audience for their campaign.
Targeted Spectrum™
Targeted Spectrum is a Behavioral Targeting solution that allows you to target a pre-qualified audience and optimize against your campaign objectives. This is a great solution for marketers who have a target audience coupled with performance goals.
Spectrum™
A learning program focused on helping advertisers identify the best behaviors that make up their precise audience target. By casting a wide net, Spectrum provides the insights needed to define existing & untapped audiences for marketers.
Spectrum+™
A program that optimizes advertising based on the behavioral interests that resonate with an advertiser’s key audience. Leveraging conversion data – anything from newsletter sign ups to event registrations and online purchases – Spectrum+ will increase brand performance and drive more response with less waste.
Encore™
Precision re-messaging has come a long way. Encore aggressively moves prospects through the sales funnel and converts them into customers. Continue a marketing dialogue with your customers while they are visiting other Web sites.